Are .IN Numeric Domains Good Investments?

Numeric domains as you are aware are a sensation in the Chinese domain market, but not so much for western domain market. So this blog post is more of an open discussion whether given the rise of India and .in extension will numeric .in domains will be a used extensively by companies and individuals in India? Delving into two aspects where Indians value numbers:

Astrology and Lucky Numbers in India:

Numerology in IndiaImage Source: Artiom Gorgan

In India, a lot of people believe in auspicious numbers. In fact, even before getting married, different people consult different pandits (the holy men), who do some readings, match the horoscopes of the bride and the groom and then decide a particular date, which is good for both of them to get married to each other. Once the date is finalized, the entire family celebrates and waits for the correct and lucky time to come for both the partners to get wedded.

But just because a particular number is auspicious for someone else doesn’t mean that it is right for you as well; different people have different auspicious numbers. Contrast this with the Chinese whereby there is a blanket concept of “4” being unlucky, whereas universally “8” being lucky. In India for example, the number 4 can be lucky for some & unlucky for someone else. However, there are some exceptions to this rule, the number 108 is considered very auspicious in Hinduism, and the number 786 is very lucky in Islam.

Vehicle Number Plates:

Expensive Number Plates
No matter what happens, there is one thing that all the Indians are proud to show off – their vehicle number plates. Some people are so crazy about their lucky numbers that they spend a lot of money to get the number plate that they wish to. On the other hand, there are also a few people, who buy cars depending upon the number plates that they have. If there are lucky numbers on the number plate, a person is attracted to buy it, since he knows that nothing wrong can happen to him when he drives in the car with the number that always brings happiness to him.

But why are people so fond of getting their favorite numbers on their vehicle number plates? Why are they status-symbols and not just random numbers?

Because no one can have a number plate like yours: You already know that it is not possible for more than one person to have the same numbers on his number plate, since license numbers are always different for different people. When you buy a specific number plate, you ensure that it is good enough to be shown to others.

Because if you have your lucky numbers on the number plate, there can be nothing better to flaunt on your vehicle: In India, there can be nothing more amazing than having your lucky numbers right on your number plate. People are ready to pay a huge amount of money to have their lucky numbers right on the number plates.

Because when someone buys a number plate of a particular number, he pays more than you can ever imagine and this is something that most of the people already know: People in this country know the amount of money an individual has to pay to get the numbers that he wants on his license plate. When he flaunts the numbers, he flaunts the money that he has invested in the same. This is exactly why number plates are status symbols in the country.

Because number plates boost up your egos: If you have a lot of egos in you, it is time for you to win respect for the same by getting your lucky numbers on the number plate of your car or any vehicle that you own.

Because then you finally have something to “show off” to your friends and the others that drive along with you: You may not have shown off anything specific in your life, but that does not mean that you should not flaunt even a bit. It feels good to show off at times, especially if you have earned it by spending a lot of time, money and efforts in the same.

Because when you buy a particular number plate or license number, you get a VIP number and turn famous for the same: There may be a lot of available number plates in the market, but VIP numbers are always kept safe and made in order.

Given the above two aspects of use of lucky number use in India, not 100% sure where numeric domains fit in. Let us assume that the numeric domains are used as status symbols, how will one advertise status using them? Business cards? Email address ? Now for numeric domains to be associated with status symbol, there has to be some precedent or sales that show the numeric domains as being a vanity and valuable possession that only a few can own. Domainers understand this, but we will have to wait and see if this catches on. So here is a poll to see what you think about numeric .in domains?

What is your opnion on numeric .in domains?

  • Will be used for both lucky numbers and status symbols (69%, 9 Votes)
  • Nah, numeric domains will not catch on (23%, 3 Votes)
  • Will be used as status symbols (8%, 1 Votes)
  • Will be used for lucky numers (0%, 0 Votes)

Total Voters: 13

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Registrant’s Country Breakdown for,, and

In one of our previous posts — we listed the breakdown of registrant’s country of origin for domain. In this post, I’ll list out the registrant’s country for the three categories which there is a firm buyout.

All these stats are based on the scan I completed around May 27th, 2016. So here are the breakdown for LLL.ins (Hover over the maps to see more details) :

Based on the above map, you would see that US and India dominate the space. Right now owners of LLL.INs are spread across 80 countries. However, I have shown only the countries that have a size-able volume of registration. Now, drilling down to US-State level breakdown of LLL.IN registration:

The reason I choose the US is that that’s where maximum registrants are from and also the data about states is pretty consistent. I’ll do another post about which states in India contribute to the maximum number of LLL.IN registration in a week or two. Also, I have shown the top states only (with 25 or more registrations). Here is my analysis of the map above:

  1. Most of the registrations of LLL.IN domains are from the small area call DMV (DC-Maryland-Virginia). This area accounts for over 50% of the LLL.IN registrations. Since the map is small, if you hover over the north part of Virginia, you will see DC contributing a significant chunk.
  2. The East side of the US has a lot of states with extensive registrations.
  3. The state with silicon valley and the largest state does not contribute a whole lot yet.
  4. As you see most of the registrations in the middle of US is sparse.

Now over to , here is the map showing top countries:

UK and China top this category of names. All are aware of the Chinese love for numeric domains.

Over to NNNN.INs where we recently had a buyout. Here is the distribution of top countries:

China leads by a huge margin and also the driver of the buyout. The next country is Iran, which is very surprising.

Another thing I wanted to do was combine the distribution of NNN.IN and NNNN.IN domains. Here it is:

Nothing surprising here. And to the last graph of coupling LLL.INs, NNN.INs and NNNN.INs:

So, as you see, many countries outside India have invested in short .IN domains. The registrants outside India hold significant portfolio sizes which obviously helps in increasing the contribution from those countries, and unless there are significant inter-country large buyouts these number would not change a lot.