Are .IN Numeric Domains Good Investments?

Numeric domains as you are aware are a sensation in the Chinese domain market, but not so much for western domain market. So this blog post is more of an open discussion whether given the rise of India and .in extension will numeric .in domains will be a used extensively by companies and individuals in India? Delving into two aspects where Indians value numbers:

Astrology and Lucky Numbers in India:

Image Source: Artiom Gorgan

In India, a lot of people believe in auspicious numbers. In fact, even before getting married, different people consult different pandits (the holy men), who do some readings, match the horoscopes of the bride and the groom and then decide a particular date, which is good for both of them to get married to each other. Once the date is finalized, the entire family celebrates and waits for the correct and lucky time to come for both the partners to get wedded.

But just because a particular number is auspicious for someone else doesn’t mean that it is right for you as well; different people have different auspicious numbers. Contrast this with the Chinese whereby there is a blanket concept of “4” being unlucky, whereas universally “8” being lucky. In India for example, the number 4 can be lucky for some & unlucky for someone else. However, there are some exceptions to this rule, the number 108 is considered very auspicious in Hinduism, and the number 786 is very lucky in Islam.

Vehicle Number Plates:

No matter what happens, there is one thing that all the Indians are proud to show off – their vehicle number plates. Some people are so crazy about their lucky numbers that they spend a lot of money to get the number plate that they wish to. On the other hand, there are also a few people, who buy cars depending upon the number plates that they have. If there are lucky numbers on the number plate, a person is attracted to buy it, since he knows that nothing wrong can happen to him when he drives in the car with the number that always brings happiness to him.

But why are people so fond of getting their favorite numbers on their vehicle number plates? Why are they status-symbols and not just random numbers?

Because no one can have a number plate like yours: You already know that it is not possible for more than one person to have the same numbers on his number plate, since license numbers are always different for different people. When you buy a specific number plate, you ensure that it is good enough to be shown to others.

Because if you have your lucky numbers on the number plate, there can be nothing better to flaunt on your vehicle: In India, there can be nothing more amazing than having your lucky numbers right on your number plate. People are ready to pay a huge amount of money to have their lucky numbers right on the number plates.

Because when someone buys a number plate of a particular number, he pays more than you can ever imagine and this is something that most of the people already know: People in this country know the amount of money an individual has to pay to get the numbers that he wants on his license plate. When he flaunts the numbers, he flaunts the money that he has invested in the same. This is exactly why number plates are status symbols in the country.

Because number plates boost up your egos: If you have a lot of egos in you, it is time for you to win respect for the same by getting your lucky numbers on the number plate of your car or any vehicle that you own.

Because then you finally have something to “show off” to your friends and the others that drive along with you: You may not have shown off anything specific in your life, but that does not mean that you should not flaunt even a bit. It feels good to show off at times, especially if you have earned it by spending a lot of time, money and efforts in the same.

Because when you buy a particular number plate or license number, you get a VIP number and turn famous for the same: There may be a lot of available number plates in the market, but VIP numbers are always kept safe and made in order.

Given the above two aspects of use of lucky number use in India, not 100% sure where numeric domains fit in. Let us assume that the numeric domains are used as status symbols, how will one advertise status using them? Business cards? Email address ? Now for numeric domains to be associated with status symbol, there has to be some precedent or sales that show the numeric domains as being a vanity and valuable possession that only a few can own. Domainers understand this, but we will have to wait and see if this catches on. So here is a poll to see what you think about numeric .in domains?

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